30 Jun 2014

Smu mba business inteligence sample paper set one


Q
 Question: The 3 main Strategic goals are:Response:
Should have chosen
Reducing costs, Increasing sales and Improving profits
Data Warehouse, Business Intelligence and Analytics
Accuracy, Relevant and Timelines
Wrong
Data, Information and Knowledge
Feedback:Not the right choice: This is a 3 step process to turn data into information.
 Question: Identify the correct statement with respect to BI.Response:
Should have chosen
Business Intelligence is a term used to refer a number of activities a company may undertake to gather information about their market or their competitors.
The Business value of BI lies in its use outside the organisation processes.
Business Intelligence (BI) doesnot provide in depth knowledge about performance indicators. Not the right choice: Not the correct statement, since BI provides indepth knowledge about performance indictors.
BI doesnot allow you to use information to realise why your business got the particular results. Not the right choice: Not the correct statement, since BI allows you to use information to realise why your business got the particular results.
 Question: Identify the correct statement with respect to OLAP:Response:
Enterprise reporting provides the organisation with the information needed to check and control behaviour.
Should have chosen
Online Analytical Processing (OLAP) assists in faster collection of data research.
OLAP is a managerial concept which helps mangers in the organisations to manage information and make factual decisions.
Wrong
OLAP is the initial stage in BI value chain where data is developed from a data resource.
Feedback:Not the right choice: Its not OLAP, but Data resource is the initial stage in BI value chain where data is developed from a data resource.
Unit-01-4Mark
Question: Match the following :Response:
Match
Correct Answer
User answer
Feedback

Match
Correct Answer
User answer
Feedback
Performance Mangement
It is a BI solution
final goals for authors, vendors and IT consultants
incorrect
moments of clarity
final goals for authors, vendors and IT consultants
It is a BI solution
incorrect
Competitors
performance indicators
performance indicators
correct
Competition analysis
It is a BI activity
incorrect
Question: Match the following :Response:
Match
Correct Answer
User answer
Feedback

Match
Correct Answer
User answer
Feedback
Data
It is a raw fact that do not have context.
It is information that is significant to an organisation.
incorrect
Information
It is a set of data that is relevant to one or more people in time or for a period of time.
It is a raw fact that do not have context.
incorrect
Knowledge
It is an awareness of the fact or condition, to know something with knowledge gained through experience or involvement.
It is a set of data that is relevant to one or more people in time or for a period of time.
incorrect
Organisational knowledge
It is information that is significant to an organisation.
It is an awareness of the fact or condition, to know something with knowledge gained through experience or involvement.
incorrect
uestion: BI solutions includeResponse:
Should have chosen
Enterprise Reporting and Data Mining.
Wrong
Data cleansing and data quality management.
Feedback:Not the right choice: This is one of the activity segment of BI.
Online Analytical Processing (OLAP) and multidimensional analysis.
Reporting, Information visualisation and Dashboards
Question: Identify the correct statements. 1. In this competitive world, with high consumer expectation, the decisions that are based on the data existing. 2. Business intelligence system relevancy is not at all a major problem for many organisations. 3. The key component for determining value for BI solutions depends on the timelines. 4. To maximise the value of business intelligence efforts, pharmaceutical organisations should explore use-case scenarios by functional role when implementing a BI platform.Response:
Should have chosen
3 & 4
2 & 3
Wrong
1 & 3
Feedback:Not the right choice: Option 3 is correct but option 1 is not correct. Because in this competitive world, with high consumer expectation, the decisions that are based on the most current data.
1 & 2

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