30 Jun 2014

Smu mba business inteligence sample paper set three



Question ResultsQuestion: ABC is a company that publishes books. There was a loss in the business as not many would come to the street where the book store was situated. The company then decided to change the business strategy. It started to sell books through the Internet via a website. Which type of business model has the company now opted for?Response:
B2B
Should have chosen
B2C
C2C
Wrong
G2B
Feedback:Not the right choice: It is the interaction between the local and central government and commercial business sector. The scenario given is entirely different.
Question: Match the following:Response:
Match
Correct Answer
User answer
Feedback

Match
Correct Answer
User answer
Feedback
B2B
Cisco
ebay
incorrect
B2C
Amazon.com
Amazon.com
correct
C2C
ebay
Cisco
incorrect
G2B
http://www.dti.gov.uk
http://www.dti.gov.uk
correct
Question: State whether the following are true or false.
1. Organisations do business using business models.
2. The organisation must have something valuable to offer to the marketplace. It can be in the form of goods, products or services.
3. The business model must not consider the income and cash flow of the company along with the cash structure.
4. The business model must have a clarity with the procedures of how the business will gain, maintain and foster relationship with the customers.
Response:
1T, 2T, 3T, 4T
Wrong
1F, 2F, 3F, 4F
Feedback:Not the right choice: Statements 1, 2 and 4 are true. Organisations pursue business using business models. The business model must not consider the income and cash flow of the company along with the cash structure. The business model must be clear with the procedures of how the business will gain, maintain and foster relationship with the customers. Statement 3 is false as The business model must consider the income and cash flow of the company along with the cash structure.
Should have chosen
2T, 3F, 1T, 4T
2F, 3F, 1F, 4T
 Question: State whether the following are true or false.
1. Although the business-to-business e-commerce has developed, it faces few challenges as enterprises find it difficult to imbibe the advantages of Internet into their systems that help them more effectively and efficiently to do business.
2. To overcome the above stated problems, the business-to-business e-commerce should be made meaningful. The systems should evolve in such a manner that it is able to handle simple transactions.
Response:

1T, 2T
Should have chosen
2F, 1TMI0036-Unit-08-4Mark-QuestionsTop of Form

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