11 Jun 2014

Smu mba marketing management sample paper set one

I have provided the collection of questions of practice paper, multiple choice question paper, model paper, guess paper, descriptive paper and sample paper. You can Download this paper for your practice before appearing in The exam of Sikkim Manipal University(smu). Really this paper will help not only passing the various smu exam like mba, mca, bsc it, bca exam but You will score more than 80 % in sort duration of time. I can understand that professional does not Having time to read the books. So just make practice of this paper. You can download this paper also  For future reference. Find the questions with answers chapter wise, which are asked in previous year’s paper for the subject: marketing management, MB0046.

Note: If there are two square boxes for answer then only one box is correct answer and others is wrong (Not a right choice mentioned against wrong box).
Unit 1 Mark 2
Question:
Identify the Marketing Functions - A.Advertising products B.Physical distribution of goods C.Manufacturing products to be sold D.Selling goods and services
Response:
A, B, C
B, C, D
Wrong
C, D, A
Feedback:
Not the right choice: Manufacturing products is a production function and rest are marketing functions
Should have chosen
D, A, B
Question:
Which among these is the correct relationship between Consumers needs and wants?
Response:
Consumers needs are more than wants
Consumers needs and wants are same
Marketers influence needs and then wants
Correct
Marketers influence consumers wants not needs
Feedback:
Right choice: Marketers have to provide different Choices to consumers through which they can satisfy their needs
Question:
Identify the correct statements - A.In Product concept, focus is on innovating and improving products B.In Selling concept, consumers are persuaded to buy products C.In Production concept, quality of product is considered as essential D.In Societal concept, overall well being of society is considered to be important
Response:
A, B, C
B, C, D
C, D, A
Correct
D, A, B
Feedback:
Right choice: All statements are appropriate and are conceptually right
Question:
Increased customer value indicates increase in one of the following -
Response:
Should have chosen
Quality
Cost
Price
Wrong
Dissatisfaction
Feedback:
Not the right choice: Increased value must increase satisfaction

Unit 1Mark 4
Match the following

Match
Correct Answer
User answer
Feedback
Minor's agreement
void ab-initio
public policy
incorrect
privity of contract
stranger to contract
stranger to contract
correct
Social structure
public policy
void ab-initio
incorrect
Consideration
some thing in return
some thing in return
correct
Question:
Identify the ODD statement: Pricing is a part of marketing function because of these benefits -
Response:
It takes in to consideration competition and competitive prices
Should have chosen
It helps in eliminating losses due to product failure
It brings in revenue
Wrong
It helps in determining the buying capacity of consumers
Feedback:
Not the right choice: It fixes the reasonable rates at which consumers can accept the offer and buy, so its not ODD
Question:
Identify the correct sequence that leads to potential demand -
Response:
a.
b.
c.
Correct
d.
Feedback:
Right Choice: this forms the correct sequence that leads to demand

Unit 2 Mark 1
Question Results
Question:
Advertising is a part of ____________________activity -
Response:
Distribution
Selling
Should have chosen
Promotion
Wrong
Pricing
Feedback:
Not the right choice: pricing is fixing the monetary value for the products by the seller and buyers maybe aware of the prices through advertising
Question:
The 4 P's of Marketing represent one of the following -
Response:
Four phases
Four personalities
Should have chosen
Four components
Wrong
Four philosophies
Feedback:
Not the right choice: marketing can include more philosophies
Question:
A Product design is considered to be one of the following -
Response:
Should have chosen
Attribute
Intangible
Package
Wrong
Brand
Feedback:
Not the right choice: brand can include the product design but design alone is not a brand
Question:
Preparing Marketing Budget involves one of these activities -
Response:
Measuring marketing performances
Should have chosen
Estimating marketing funds and expenses
Arriving at profit figures
Wrong
Taking corrective actions
Feedback:
Not the right choice: corrective actions can only be taken once the actual outcomes are known. Budget is only for setting a standard or estimation
Question:
Expand SWOT -
Response:
Strengths, Weakness, Obstacles, Threats
Strengths, Weakness, Opportunities, Tactics
Should have chosen
Strengths, Weakness, Opportunities, Threats
Wrong
Strategies, Weakness, Opportunities, Threats
Feedback:
Not the right choice: Strategies not included in SWOT
Question:
The additional P's of marketing are -
Response:
People, Physical evidence, Package
Should have chosen
People, Physical evidence, Process
People, Process, Packaging
Wrong
Physical evidence, Process, Packaging
Feedback:
Not the right choice: Package is not a part of additional marketing P's

Unit 2 Mark 2
Question:
Identify the correct set of characteristics of Marketing audit -
Response:
Comprehensive, dynamic, independent
Comprehensive, interdependent, periodic
Comprehensive, independent, static Not the
Correct
Independent, systematic, periodic
Feedback:
Right choice: these are the features of any Audit
Question:
The comprehensive, systematic, independent and periodic examination of the company's environment in a order to improve company's marketing performance is called -
Response:
Marketing philosophy
Marketing strategy
Should have chosen
Marketing audit
Wrong
Marketing budget
Feedback:
Not the right choice: budgets are not independent
Question:
Identify the true and false statements - A.Place includes the distribution channel and logistics B.Place includes factories and manufacturing units
Response:
A-true, B-false
Should have chosen
A-true, B-true
A-false, B-false
Wrong
A-false, B-true
Feedback:
Not the right choice: Channel and logistics are a part of distribution process.
Question:
Product can be any of these EXCEPT -
Response:
A Good
Should have chosen
A Value
A service
Wrong
An Idea
Feedback:
Not a Right choice: a good, service or an idea are all taken to be as Products

Unit 2 Mark 4
Match the following Marketing mix components with example -

Match
Correct Answer
User answer
Feedback
Price
25% discount
25% discount
correct
Promotion
Online Advertising
Online Advertising
correct
Physical evidence
Complementary key-chains
Health drink
incorrect
Product
Health drink
Complementary key-chains
incorrect
Question:
Identify the correct statements which indicates Price of a product - A.Its a Monetary value B.Its an intangible value C.Its determined by seller D.Its negotiable by consumers
Response:
A, B, C are correct
Should have chosen
A, C, D are correct
A, B, D are correct
Wrong
B, C, D are correct
Feedback:
Not the right choice: Price is in money terms that cannot be taken as intangible
Question:
Arrange the correct sequence of the tasks related with Marketing control - A.Evaluate marketing performance B.Set marketing objectives C.Take corrective actions D.Measure marketing performance
Response:
D, A, C, B
A, C, B, D
Should have chosen
B, D, A, C
Wrong
C, B, D, A
Feedback:
Wrong sequence (Refer Unit 2.5.2)

Unit 3 Mark 1
Question:
The study of population characteristics is called as ____________________
Response:
Demotrics
Democracy
Wrong
Demology
Feedback:
Not the Right choice: this term does not exist
Should have chosen
Demography
Question:
The term Micro environment will include this group -
Response:
Environmentalists
Legal authorities
Should have chosen
Economists
Wrong
Employees
Feedback:
Right Choice: Employees are the internal people of the company and are a part of micro environment since company also functions within the micro environment
Question:
Minimum Wages act is an example for -
Response:
Monetary policy
Economic policy
Legislation
Wrong
Consumer protection
Feedback:
Not the Right choice: Fixing minimum wages does not come under consumer protection
Question:
Which is the ODD one in the following Customer markets?
Response:
Consumer
Government
Should have chosen
Competitor
Wrong
Reseller
Feedback:
Not the Right choice: Resellers buy from one party and sell to another party and so they are taken as customer market
Question:
Change in living patterns due to Urbanisation is included in one of these environment -
Response:
Economic
Political
Should have chosen
Socio-cultural
Wrong
Demographic
Feedback:
Not the Right choice: Existing Living patterns can be included in demographic environment because changes due to urbanisation will first influence social and cultural environment
Question:
The nature of Macro environment is usually ___________________
Response:
Reliable
Controllable
Should have chosen
Uncontrollable
Wrong
Predictable
Feedback:
Not the Right choice: Since macro environment is risky and operates from many forces, it is not predictable

Unit 3 Mark 2
Question:
Identify the ODD one among these Demographic indicators -
Response:
Migration and geographical distribution
Age and Marital status
Should have chosen
Income and working women's earnings
Wrong
Education and occupation
Feedback:
Not a right Choice: this is a demographic indicator
Question:
Identify the true and false statements - A.Environmental scanning helps the company to identify threats B.The study of micro environment is called environmental scanning
Response:
Should have chosen
A-true, B-false
A-true, B-true
A-false, B-true
Wrong
A-false, B-false
Feedback:
Not the Right choice: Macro environmental scanning is also essential
Question:
Following is a Macro environmental force EXCEPT -
Response:
Monetary policies
Should have chosen
Company
Inflation
Wrong
Demographics
Feedback:
Not a right Choice: Demographics is a macro enviroinmental factor
Question:
PEST Analysis indicates environmental scanning of these areas -
Response:
Political, economic, social and technical
Political, economic, science and technological
People, economic, social and technological
Correct
Political, economic, social and technological
Feedback:
Right Choice: these are the correct terms in PEST analysis which is done to analyse the macro environment of the company

Unit 3 Mark 4
Question Results
Question:
Match the following with appropriate terms -

Match
Correct Answer
User answer
Feedback
Publics
Micro environment
Macro environment
incorrect
Government
Macro environment
Jet set people
incorrect
Culture
Jet set people
Micro environment
incorrect
Environment
Global warming
Global warming
correct
Question:
What are the basis for differentiating Micro and Macro environment?
Response:
size, complexity and consistency
Should have chosen
size, uncertainty and complexity
size, complexity and threats
Wrong
size, authority and complexity
Feedback:
Not the Right choice: authority is not right term as differentiator
Question:
Identify the true and false statement -
Assertion: A.Higher the inflation rate lesser will be the consumer's purchasing power
Reason: B.Decreasing prices lead to inflation
Response:
A-true, B-true
Correct
A-true, B-false
Feedback:
Right Choice: inflation is the result of increasing prices and higher inflation leads to less purchasing power of consumers
A-false, B-true
A-false, B-false

Unit 4 Mark 1
Question:
Collecting, analysing and evaluating accurate/appropriate marketing related information is the task of -
Response:
Should have chosen
Marketing information system
Management information system
Materials information system
Wrong
Market information system
Feedback:
Not the right choice: market information system may not be an ideal information system although market related information can be placed in marketing information system
Question:
A marketing information system should essentially contain this -
Response:
Practices
Philosophy
Policies
Correct
Procedures
Feedback:
Right choice: information systems needs to be in place accordingly so it contains procedures
Question:
Internal records system is a ___________________ of MIS -
Response:
Class
Category
Should have chosen
Component
Wrong
Course
Feedback:
Not the right choice: internal records system does not form any course of MIS
Question:
Recurrent information means -
Response:
Repeated data
Concrete information
Should have chosen
Periodic information
Wrong
Numerical data
Feedback:
Not the right choice: information can be based on factual, subjective and qualitative data
Question:
Marketing research cannot be called as an exact science because -
Response:
It uses scientific methods
Should have chosen
It deals with behavioural studies
It is based on hypothesis
Wrong
It uses data and figures
Feedback:
Not the right choice: marketing research does make use of data and figures but also many other non-scientific subjects and methods
Question:
One of the marketing research feature is -
Response:
It is multi-tasking
It is multi-purpose
Should have chosen
It is multi-disciplinary
Wrong
It is multi-natured
Feedback:
Not the right choice: multi-natured indicates having different nature

Unit 4 Mark 2
Question:
One of the marketing research objective is to Evaluate
Response:
Suppliers
Should have chosen
Effectiveness of marketing actions
Competitor's marketing strategies
Wrong
Demand
Feedback:
Not the right choice: demand is determined by the market forces and consumer behaviour so, it is difficult to evaluate demand by doing research
Question:
The basic difference between A.Behavioural research B.Experimental research is
Response:
B is more memory based than A
Should have chosen
A is more scientific method than B
B is more reliable method than A
Wrong
A is accurate data than B
Feedback:
Not the right choice: even though behavioural research is reliable its not always accurate since survey questions may be wrongly interpreted and there is scope for bias
Question:
Select the true and false statements - A.Computer systems form the nerve centre of MIS B.MIS forms the nerve centre of company's marketing function
Response:
A-true, B-false
A-true, B-true
Should have chosen
A-false, B-true
Wrong
A-false, B-false
Feedback:
Not the right choice: Computer systems are only a part of the MIS and MIS does not entirely depend on the computers
Question:
From the characteristics of questionnaires given below, find the ODD one -
Response:
It has primary data
It has logical sequence
Should have chosen
It is specific
Wrong
It is flexible
Feedback:
Not the Right choice: questionnaires are a method of primary data collection and is flexible in nature because questions can be changed, modified and even open-ended so as to receive comments from respondents

Unit 4 Mark 4
Question:
Identify the true and false statements -
A.Data analysis can include graphs and statistical tables
B.Data analysis should have findings and suggestions
C.Data analysis must interpret the analysed data
Response:
Wrong
A-true, B-true, C-true
Feedback:
Not the right choice: Data analysis will not have findings and suggestions since they are the next step in the research process
Should have chosen
A-true, B-false, C-true
A-false, B-true, C-false
A-false, B-false, C-true
Question:

Match
Correct Answer
User answer
Feedback
Define a marketing problem
Advertising ineffectiveness
Tabulation
incorrect
Select Research design
Behavioural research
Questionnaires
incorrect
Collect information
Questionnaires
Advertising ineffectiveness
incorrect
Analyse information
Tabulation
Behavioural research
incorrect
Question:
Find the correct order in which Marketing research performs these tasks of managing information -
A.Analysing data
B.Collecting data
C.Recording data
D.Reporting data
Response:
D, B, C, A
C, A, D, B
Correct
B, C, A, D
Feedback:
Right choice: this order is correct since it is logical in performance
A, D, B, C

Unit 5 Mark 1
Question:
Acquiring, interpreting, selecting and organising sensory information is called as -
Response:
Wrong
Retention
Feedback:
Not the right choice: retention is when a person recalls from memory certain information
Should have chosen
Perception
Self-actualisation
Adoption
Question:
The accurate meaning for a Consumer is one who -
Response:
Buys products
Buys and uses products
Should have chosen
Consumes products
Wrong
Decides to buy products
Feedback:
Not the right choice: one who decides may not buy or use the product
Question:
The most appropriate reason for Consumers to behave differently is one among the given reasons -
Response:
They don't have same needs and preferences
They have their own pattern of selecting and buying a product
They have different incomes and lifestyles
Correct
They are influenced by many internal and external factors
Feedback:
Right choice: Consumers respond in unique ways to their internal and external environment and show different behaviours
Question:
Example for a personal factor that influences consumer behaviour is -
Response:
Religion
Should have chosen
Occupation
Sub-culture
Wrong
Reference group
Feedback:
Not the right choice: reference groups belong to social factor
Question:
Nicosia model states that human beings are analysed as ___________
Response:
Stimuli
Should have chosen
System
Sexual
Wrong
Social
Feedback:
Not the right choice: Sociological model states the social nature of human beings
Question:
Product convenience becomes the _________________ product buying motive -
Response:
Patronage
Emotional
Should have chosen
Rational
Wrong
Habitual
Feedback:
Not the right choice: Convenience will not be considered in Habitual buying although it might be present with the product
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