11 Jun 2014

Smu mba marketing management sample paper set two



























Unit 6 Mark 1
Question:
One of the characteristics of business market is -
Response:
Correct
Few buyers
Feedback:
Right choice: since business enterprises are scattered in certain places there will be few organisational buyers as when compared to consumer market
Small buyers
Many buyers
Daily buyers
Question:
B2B means -
Response:
Buyers to business
Buyer to buyer
Business to buyers
Correct
Business to business
Feedback:
Right choice: correct term for organisational buyers/sellers
Question:
Select the true statement regarding the nature of the business markets from the following -
Response:
Its personal and widespread
Wrong
Its large and direct
Feedback:
Not the right choice: it is large but may involve indirect transactions or buying
Its easy and advertised
Should have chosen
Its professional and complex
Question:
Match the following with hierarchical needs with example -

Match
Correct Answer
User answer
Feedback
Self-esteem
Awards
Creativity
incorrect
Social
Parties
Awards
incorrect
Safety
Insurance
Insurance
correct
Self-actualisation
Creativity
Parties
incorrect
Question:
Modified re-buy situation involves -
Response:
Selecting the suppliers
Costs of the suppliers
Correct
Negotiations with suppliers
Feedback:
Right choice: since suppliers are already selected in modified re-buy, negotiations and contractual terms are agreed with suppliers
Evaluating suppliers
Question:
Supplier selection is based on -
Response:
Innovation
Attraction
Motivation
Correct
Communication
Feedback:
Right choice: communication is the essential element in selecting suppliers and its a two-way process

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