11 Jun 2014

Smu mba marketing management sample paper set four


Q









Question:
A traditional organisational chart is followed by mangers who believe _____________ are the key to profitability
Response:
Top management
Correct
Customers
Feedback:
Right choice: Customers are the key because it is through them revenue is generated
Front line staff
Mid-level management

Unit 14 Mark 4
Question:
The main challenge in Online Marketing is to create a browsing experience that makes the Customer forego the experience of _____________
Response:
Wrong
Window shopping
Feedback:
Not the right choice: this is inaccurate as window shopping need not result into purchase
Impulsive shopping
Planned shopping
Should have chosen
Physical shopping
Question:
Identify true and false statements:
A.Service Marketing is a specialised branch of study.
B.Rural Marketing is different from urban or city markets.
C.Online marketing and online shopping means the same.
Response:
A is true Not the right choice: Even B is true
B is true Not the right choice: Even A is true
Correct
C is false Right choice: C is false as online shopping is done by customers & online marketing is done by marketers
A & C is false Not the right choice: A is true
Question:
Match the following buyer-seller exchanges with its positive and negative actions
Response:

Match
Correct Answer
User answer
Feedback
Use candour in language
Use accommodative language
Do the blame game
incorrect
Use "we" while problem solving
Use "You Owe Us" while talking
Use "You Owe Us" while talking
correct
Accept responsibility
Do the blame game
Use accommodative language
incorrect
Make recommendations
Give justifications
Give justifications
correct

uestion:
Software technology also helps CRM by way of __________
Response:
Avoiding manual contacts
Should have chosen
Automating business processes
Wrong
Minimising records
Feedback:
Not the right choice: Minimisng records cannot be avoided
Maximising computers

Unit 14 Mark 2
Question:
From the following factors that make rural marketing different, find the ODD one -
Response:
Literacy levels
Geographical distance
Correct
Consumer segment
Feedback:
Right choice: Consumer segments exist in rural areas also. So, this is a ODD one in the sense that consumer segments are similar as in any other market
Mobility of people
Question:
People who buy only relevant products from specific product categories of the company are called as ____________
Response:
Advocates
Partners
Should have chosen
Clients
Wrong
Prospects
Feedback:
Not the right choice: Prospects are potential buyers of the company's products
Question:
The essence of rural marketing is -
Response:
Developing marketing techniques for rural people
Suiting the urban marketing strategies to rural markets
Making local products available to rural markets
Correct
Meeting the needs & demands of rural people
Feedback:
Right choice: this is the actual meaning of rural marketing

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