11 Jun 2014

Smu mba marketing management sample paper set three




Unit 10 Mark 1
Question:
Pricing is one of the essential component of -
Response:
Product mix
STP strategy
Wrong
Promotion mix
Feedback:
Not a right choice: Promotion is one of marketing P's
Should have chosen
Marketing mix
Question:
The objective of Destroyer pricing is to eliminate competition by -
Response:
Increasing prices
Increasing costs
Should have chosen
Decreasing prices
Wrong
Decreasing costs
Feedback:
Not a right choice: decreasing costs will not affect competition
Question:
Example for a Psychological pricing -
Response:
Rs. 555.55
Should have chosen
Rs. 999
Wrong
Rs. 5001
Feedback:
Not a right choice: it just indicates a product is priced at a value of 5000 plus a rupee more
Rs. 100.00
Question:
In the product mix pricing strategies, when the price is set for accessories along with the actual product, its called as _________________ pricing -
Response:
Should have chosen
Optional product
Captive product
Product bundle
Wrong
By-product
Feedback:
Not a right choice: when a product breaks into secondary products as a manufacturing result then such products are by-products which are also saleable
Question:
Which among the following is a common consumer perception about price?
Response:
Should have chosen
Reduced price indicates reduced quality
Higher prices bring more satisfaction
Reduced price shows more demand
Wrong
Higher prices represents high value
Feedback:
Not a right choice: High priced products may not always bring in high value, so this percpetion is not a common one
Question:
Profits at Break even price is calculated using this method -
Response:
Should have chosen
Total revenue --- Total cost
Total cost --- Total revenue
Total revenue + Total cost
Wrong
Total cost --- Fixed cost
Feedback:
Not a right choice: this method or formula will give variable cost as the answer

Question:
One of the disadvantage of Licensing a brand is -
Response:
Lack of authenticity
Should have chosen
Lack of Manufacturing control
Failure of brand
Wrong
Failure of positioning
Feedback:
Not a right choice: Brand licensing could be considered as one of the ways of positioning a brand

Unit 9 Mark 4
Match the following

Match
Correct Answer
User answer
Feedback
young person
below 18 years of age
hygienic place
incorrect
disinfecting
hygienic place
public servants
incorrect
wage period
payment calculation
payment calculation
correct
Inspecting officers
public servants
below 18 years of age
incorrect
Question:
Identify the true and false statements -
A.Perceived quality is only a consumer's perception of a brand
B.Brand awareness makes consumers aware of the brand
C.Brand equity is brand awareness combined with perceived quality
D.Brand equity adds value to the products and company
Response:
A and B is false; C and D is true
Should have chosen
A and D is true; B and C is false
A and B is true; C and D is false
Wrong
A and D is false; B and C is true
Feedback:
Not a right choice: statements are not appropriate
Question:
Brand positioning of a product should consider all these EXCEPT -
Response:
Attributes
Benefits
Values
Correct
Equity
Feedback:
Right choice: Equity is associated with the brand image and perception and this happens only after a Brand is positioned in the market
Unit 10 Mark 2
Question:
Identify the true and false statements -
A.Price indicates the monetary value of the product
B.Price and cost of the product is same
Response:
Should have chosen
A-true, B-false
A-false, B-true
Wrong
A-false, B-false
Feedback:
Not a right choice: Price does indicate monetary value but price and cost is not the same since price is paid by consumer and cost of manufacturing is borne by seller
A-true, b-true
Question:
Price increase for a product is initiated by the company when -
Response:
Should have chosen
Demand exceeds supply
Demand is consistent
Supply is consistent
Supply exceeds demand

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