11 Jul 2014

Smu mba ecommerce sample paper set five


Unit 13-1 Mark


4. The _________ need to be customised according to the consumers preference.
Retail Market
Business Market
Correct
Product
Feedback:Right choice: The product needs to be customised according to the consumers preference.
Online catalogue
5. Which among the following comprises of supermarkets, departmental stores, food chain outlets, specialty stores and franchise stores?
Consumer products market
Correct
Retail Market
Feedback:Right choice: Retail Market comprises of the supermarkets, departmental stores, food chain outlets, specialty stores, and franchise stores.
Transportation service market
Business Market
6. Which among the following is growing primarily due to the usage of search engines?
Should have chosen
Online shopping
Pilot catalogue
Online catalogue
Wrong
Retail market
Feedback:Not the right choice: The retail market comprises of the supermarkets, departmental stores, food chain outlets, specialty stores, and franchise stores.
7. Which among the following stages need to be adopted in order to find out the various means and approaches to improve the quality of the product and services?
Identify
Should have chosen
Interact
Customise
Wrong
Consumer Market
Feedback:Not the right choice: Consumer Market facilitates its sales of products and services directly to consumers.
Unit 13-2 Mark

1. State whether the following statements are true or false: 1.Consumer products market comprises of the type of markets which have different consumer products. 2.Efficiency-driven are initiatives that are based on internal goals to save money and they can often damage the customer experience and loyalty.
Should have chosen
1T, 2T
Wrong
1F, 2T
Feedback:Not the right choice: Statement 1 is true as Consumer products market comprises of the type of markets which have different consumer products. Statement 2 is true as Efficiency-driven are initiatives that are based on internal goals to save money and they can often damage the customer experience and loyalty.
1T, 2F
1F, 2F
1. Emergence of technology based advanced facilities like __________ and the increasing use of internet are opening new horizons for this type of market.
Wrong
Online catalogue
Feedback:Not the right choice: An online catalogue is a list or itemised display, as of titles, course offerings, or articles for exhibition or sale, usually including descriptive information or illustrations.
Consumer products market
Should have chosen
e-Commerce
Pilot Catalogue
2. Identify among the following the prominent feature of a consumer market.
Should have chosen
Presence of global players
Efficiency-driven
Wrong
Customer-driven
Feedback:Not the right choice: Customer-driven are initiatives that respond to certain market segments that prefer convenience and lack of human interruptions in their customer experience.
Business process
3. Identify which among the following is an effective marketing strategy that is used for building customer loyalty?
Broaden the market reach locally and globally.
Giving small part of promotional budgets to advertising.
Wrong
Comprise the type of markets which have different consumer products.
Feedback:Not the right choice: Consumer products market comprises the type of markets which have different consumer products.
Should have chosen
Have one concept of engagement across channels.

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