21 Jul 2014

Smu mba stategic management & business sample paper set four



Unit 11-1 Mark

3. Which of the following types of mergers has maximum or minimum effect on the market?
Market extension merger
Should have chosen
Horizontal merger
Wrong
Vertical merger
Feedback:Not the right choice - It basically deals with merging organisations to determine the intentions of joining forces that will strengthen the current positions of both the organisations and lay basis for expanding into other areas.
Conglomerate merger
4. Which one of the following processes involves selecting an appropriate partner?
Strategic choice
Should have chosen
Partner assessment
Wrong
Alliance operation
Feedback:Not the right choice - Alliance operation involves the commitment of senior management in the organisation towards forming alliance.
Cross functional team
5. ___________ creates synergy among the various brands.
Top management
Board of directors
Wrong
Customer
Feedback:Not the right choice - Customers are the end users who make use of the products sold by the organisations.
Should have chosen
Co-branding
Question . Organisations suffer benefits due to ____________ goals.
Correct
Incoherent
Feedback:Correct choice - Organisations suffer benefits due to incoherent goals.
Limit
Layered
Rate
2. Strategic alliances are required to increase ______________ ratio.
Analysis
Wrong
Financial
Feedback:Not the right choice - Financial ratio is indirectly dependent on the growth of the organisation.
Human resource
Should have chosen
Productivity

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