21 Jul 2014

Smu mba technology management sample paper set two




Unit 04-4 Mark
1. Match the following sets:
Match
Correct Answer
User answer
Feedback
Competitive advantage
It is the condition in which a company operates in a more efficient manner and higher quality when compared to its rival companies in the market
It is one of the factors of the product
incorrect
Attractiveness
It encompasses style and has an aesthetic component that transcends the annual style changes
It is the condition in which a company operates in a more efficient manner and higher quality when compared to its rival companies in the market
incorrect
Managing technology
It plays an important role in the competitive success of an organisation in the free market economy
It encompasses style and has an aesthetic component that transcends the annual style changes
incorrect
Price
It is one of the factors of the product
It plays an important role in the competitive success of an organisation in the free market economy
incorrect

2. Assume that you are working as a assistant manager in Rico company. Your company has decided to create high level framework in the structure. You have been assigned to frame a new technology strategy. You will plan how technology should be utilised. You have to design the strategy to support the companys overall business plan. There are many factors in competition, and technology is only one factor among them. You have made a target to gain the positive competitive advantage from the technologies as you know a business can be developed around a long-term by consistently focusing on a core technological competency. It becomes vital to understand the aspects of relationship between the management and technology strategy. Which among the following aspects do you think can be suitable? 1. The view of management of the impact of general management on the business and business strategy. 2. The management checks whether there is any chance of discerning the technology strategy. 3. A primary purpose of strategic management is creation of competitive advantages. 4. A firms competitiveness is defined largely by specific competitive advantages.
1, 3
1, 3, 4
Correct
1, 2
Feedback:Right choice: Statement 1, 2 are the aspects of relationship between the management and technology strategy.
2, 3, 4
4. State whether the following statements are true or false. 1. A company should have core corporate technical competency, to lead in both innovating new-technology products and improving manufacturing quality. 2. The competitive advantage helps to capture the stagnant market.


1T, 2T
Should have chosen
1T, 2F
Wrong
1F, 2T
Feedback:Not the right choice: Statement 1 is true as a company should have core corporate technical competency, to lead in both innovating new-technology products and improving manufacturing quality. Statement 2 is false as the competitive advantage   helps to capture the competitive market.
1F, 2F

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