21 Jul 2014

Smu mba technology management sample paper set four




3. State whether the following statements are True or False: 1. Results-based measures focuses on business results, such as sales or profits, stock price or market valuation.2. Government cannot encourage private R&D investment by allowing the financial structures to cater the necessary packages to businesses. 3. This is the final phase of the technological innovation process includes the strategy and performance of tasks that assures the expansion of the technology in terms of its usage, and the supremacy of the technology in the market. 4. External communication comprises knowledge of the environment outside the organisation, communication with customers and suppliers, and the contribution of employees with external professional activities and networks.
1T, 2T, 3T , 4F
Wrong
1F, 2T, 3F ,4T
Feedback:Not the right choice: Statement 1is true as Results-based measures focuses on business results, such as sales or profits, stock price or market valuation. statement 2 is false as Government can encourage private R&D investment by allowing the financial structures to cater the necessary packages to businesses. statement 3 is false as the final phase of the technological innovation process, and is related to the improvement and enhancement of technology. Statement 4 is true External communication comprises knowledge of the environment outside the organisation, communication with customers and suppliers, and the contribution of employees with external professional activities and networks.
1T, 2T, 3T ,4T
Should have chosen
1T, 2F, 3F ,4T
Unit 12-1 Mark
1. Identify from the following, one of the key drivers of competition.
Patents
Planning and examining
Wrong
Applied research
Feedback:Not the right choice: Management of technology involves the managing of technical activities in a wide range of functional areas such as applied research
Should have chosen
Technological development
2. Identify the second phase of product development process from the following options:
Idea generation
Business Analysis
Concept Development and Testing
Correct
Screening
Feedback:Right choice: This is the second phase in product development process.
3. Management of technology involves the managing of technical activities in a wide range of___________ areas .
Technical
Scientific
Should have chosen
Functional
Wrong
Innovation
Feedback:Not the right choice: Innovation can be seen as the process that renews something that exists and not, as is commonly assumed, the introduction of something new.

4. Special license means that no one else can produce or market the invention without the permission of the ___________ holder.
Trademark
Copyright
Correct
Patent
Feedback:Right choice: A patent is a special license granted by the government of a country, to the owner of an invention, to create, use, produce and market the invention, provided the invention satisfies certain conditions prescribed in the law.
4. State whether the following statements are True or False: 1. Innovation data compilation efforts should build on the way organisations assess the effectiveness of their innovative activities. 2. Data collection should be communicative rather than being based only on theory. Also, the burden on organisations should be minimised as much as possible.
Wrong
1T, 2F
Feedback:Not the right choice: Statement 1 and Statement 2 are the set of principles that guide the innovative performance in an organisation to succeed in business.
1F, 2T
Should have chosen
1T, 2T
1F, 2F
Unit 11-4 Mark
1. Match the following sets:
Match
Correct Answer
User answer
Feedback
Technology diffusion
It is the dissemination of technical information and knowledge and the subsequent adoption of new technologies and techniques by users.
Addresses the limitation of how the company or its business units can compete with other businesses and industries.
incorrect
Strategy
Addresses the limitation of how the company or its business units can compete with other businesses and industries.
It is the dissemination of technical information and knowledge and the subsequent adoption of new technologies and techniques by users.
incorrect
Innovation strategy
This includes understanding the function of innovation within a company, deciding how to use technology and driving performance assessments through appropriate performance indicators.
This includes understanding the function of innovation within a company, deciding how to use technology and driving performance assessments through appropriate performance indicators.
correct
Project measures
It looks at the returns and investments from particular innovation projects. Measures which are known as time to cash or ROI are calculated on a project-by-project basis.
It looks at the returns and investments from particular innovation projects. Measures which are known as time to cash or ROI are calculated on a project-by-project basis.
correct

2. Assume that you are the newly appointed manager of a company which has not achieved any significant innovation from the past few years. You are given the responsibility to identify the necessary innovation activities the company needs to perform in order to be successful. Which of the following activities would u choose?
Should have chosen
Business investments in innovation strategies can be encouraged by both relevant education and concessions to influence companies so that they appreciate the need to change. Appropriate management training programmes can support this process.
Wrong
Measuring the resources invested in and the results of collaboration may be very significant but also very difficult, especially if such collaborations are informal or if the benefits are subject to spillovers.
Feedback:Not the right choice: This is one of the principles that guide innovative performance.
Transform our knowledge and concepts into hardware, software, or services. Also includes demonstration of practicability of a concept, verification of concepts of designs, or creation and testing of a prototype.
After analysis of gathered data, we made conclusions and recommendations wherever needed. Whatever conclusions we made, connected to the proof gathered and verified against agreed-upon standards set by stakeholders.
Industrial design

5. A type of market evaluation found with consumer products is where the customers are taken to a ___________ store where shopping information are provided.
Spares
Correct
Laboratory
Feedback:Right choice: Laboratory is a facility that provides controlled conditions in which scientific research, experiments, and measurement may be performed.
Medical
Technical

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