2 Sep 2014

Smu mba technology management sample paper set two




Unit 04-4 Mark
1. Match the following sets:
Match
Correct Answer
User answer
Feedback

Competitive advantage
It is the condition in which a company operates in a more efficient manner and higher quality when compared to its rival companies in the market
It encompasses style and has an aesthetic component that transcends the annual style changes
incorrect
Attractiveness
It encompasses style and has an aesthetic component that transcends the annual style changes
It plays an important role in the competitive success of an organisation in the free market economy
incorrect
Managing technology
It plays an important role in the competitive success of an organisation in the free market economy
It is the condition in which a company operates in a more efficient manner and higher quality when compared to its rival companies in the market
incorrect
Price
It is one of the factors of the product
It is one of the factors of the product
correct

2. Assume that you are working as a assistant manager in Rico company. Your company has decided to create high level framework in the structure. You have been assigned to frame a new technology strategy. You will plan how technology should be utilised. You have to design the strategy to support the company's overall business plan. There are many factors in competition, and technology is only one factor among them. You have made a target to gain the positive competitive advantage from the technologies as you know a business can be developed around a long-term by consistently focusing on a core technological competency. It becomes vital to understand the aspects of relationship between the management and technology strategy. Which among the following aspects do you think can be suitable?
1. The view of management of the impact of general management on the business and business strategy.
2. The management checks whether there is any chance of discerning the technology strategy.
3. A primary purpose of strategic management is creation of competitive advantages.
4. A firm's competitiveness is defined largely by specific competitive advantages.
1, 3
Wrong
1, 3, 4
Feedback:
Not the right choice: Statement 1 is the aspect of relationship between the management and technology strategy whereas, statement 3 and 4 are the postulates which are easily accommodated by conventional strategic management.
Correct
1, 2
2, 3, 4

3. State whether the following statements are true or false.
1. The company has to buy the needs and the efforts must be shifted from the reactive, product driven to the pro-active, market driven orientation.
2. The operational roadmap becomes the valuable tool as it concentrates on achieving the specified goals and targeted buyers.
3. The marketing driven companies develop the marketing plans with some objectives and goals.
4. Better and faster is the component of competitive advantage involves the budgeting plan, and it depends on the cash flow requirements and the net profit.
Correct
1T, 2T, 3F, 4F
1F, 2T, 3T, 4F
Wrong
1T, 2T, 3T, 4F
Feedback:
Not the right choice: Statement 1 is true as the company has to buy the needs and the efforts must be shifted from the reactive, product driven to the pro-active, market driven orientation. Statement 2 is true as the operational roadmap becomes the valuable tool as it concentrates on achieving the specified goals and targeted buyers. Statement 3 is false as the market driven companies also develop the marketing plans with some objectives and goals. Statement 4 is false as the marketing budget is the component of competitive advantage involves the budgeting plan, and it depends on the cash flow requirements and the net profit.
1T, 2F, 3F, 4T
2. State whether the following statements are true or false.
1. Technology assessment helps in finding the strength of a firm in each technology.
2. The identification of the product technologies such as the technologies in the product, technologies used in design phase of the product.
Correct
1T, 2T
1F, 2T
Wrong
1F, 2F
Feedback:
Not the right choice: Statement 1 is true as technology assessment helps in finding the strength of a firm in each technology. Statement 2 is true as the identification of the product technologies such as the technologies in the product, technologies used in design phase of the product.
1T, 2F

3. Which among the following options are the support activities associated with the value chain activities?
1. Technology management
2. Inbound logistics
3. Operations
4. Firm infrastructure
Wrong
1, 2
Feedback:
Not the right choice: Technology management support activities associated with the value chain activities, whereas inbound logistics is primary activities associated with the value chain activities.
2, 3
Correct
1, 4
3, 4

4. Which among the following options are the tasks associated with the technology assessment? 
1. Identification of the technologies involved.
2. Identify your targets.
3. Market driven versus marketing driven.
4. Analysis of the competitive impact of technologies.
Correct
1, 4
1, 3
Wrong
1, 2
Feedback:
Not the right choice: Statement 1 is one of tasks associated with the technology assessment whereas, statement 2 is one of the components that is associated with the competitive advantage.
2, 3
Unit 05-1 Mark
1. In a new enterprise, it is easy to adapt to the _____________.
Correct
Acquired technology
Technology diffusion
Wrong
Technology absorption
Feedback:
Not the right choice: In a new enterprise, it is easy to adapt to the acquired technology, not technology absorption.
Technology dependence

2. Regulatory /Societal perspective is particularly important for _____________ in developing countries.
Industrialisation
Wrong
Commercialisation
Feedback:
Not the right choice: Regulatory /Societal perspective is particularly important for diffusion of technologies in developing countries, not commercialisation.
Correct
Diffusion of technologies
Communication

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