But as time evolved, so did TV and it became much more common-place for households to have several TV sets, with multiple channel choices and personal recording devices – enabling people to pick and choose what they want to watch at a time that’s convenient to them.
The result was that more and more people were watching TV on their own rather than in a group. By the time the 21 century rolled around, TV was seen to be more of a family divider than a family unifier, with parents often complaining about how often their children disappeared off to watch TV in their rooms.
And yet, the idea of social TV did not completely perish. When it comes to major sporting events, for instance, people tend to gather in pubs – or at dedicated fan zone areas with giant screens – to watch the game together.
A new digital revolution is gaining momentum which could ultimately change the way we watch TV. It’s called social TV, and has been identified by the Massachusetts Institute of Technology as one of the top 10 technologies that will change life as we know it today.
Social TV is at the forefront of a change in the way we consume t
It’s a sort of virtual social experience. Technological improvements have increased the ability to have a Skype video call open at the same time as watching a programme online, allowing friends to chat casually and watch TV together, even if separated by vast distances.
Why not enable this behaviour with a truly intuitive and easy-to-use interface that seamlessly merges